Download and Print this tool to use before you post on social media, reach out to a new lead, or meet with someone in person.

Click here to watch the training how to use this tool to unlock the energetic magic of speaking, clearly & effectively to your audience.

Knowing who you are talking to is the first and, in some ways, most important step on the path towards clarifying your message and being more effective with your marketing time.

The second question to ask is: What is your objective?

When I say the word “objective,” what I mean is “what are you trying to do?” And in relationship to a person you are speaking to, more specifically, “what are you trying to do to that person?”

Click here to watch the training from our May, 2022 team meeting (starts at minute 30)

After you decide WHO you are talking to and WHAT your goal is, you get to figure out WHERE you are going to deliver this message and how you can make the storytelling of your environment work for you.

In this section, you get to think like a theater or film director. You’ll consider the set, lighting, props, costumes, and even sound design of your own mini productions. While this lesson is primarily focused on pre-recorded content, you can use some of these tools when you are presenting in person as well.

Click here for the training.

Here are the examples I give in this talk.

1. Random celebration. Make a 1-min IG story post about anything in your life not business related. Find a pretty flower, take a walk in a nice spot, show me you got new tires and tell me a tiny story about how happy you are to finally cross that off your “to do” list.

2. Personal discovery. Make a story about something you have recently learned about yourself (ie. I’m actually an introvert) or something you’ve been wanting to try that you finally did and how it made you feel (ie. meditation, rock climbing).

3. Challenging moment. This can be how you wanted to make a nice dinner for father’s day but your pot boiled over and made the pilot light go out so you couldn’t use your stove. You were so frustrated and started feeling like a loser. ***Your choice whether this turns into a redemption or solution-driven story, or you simply end with “anyone else?”

4. Someone you love. Sometimes it’s easier to tell stories about someone else, but in order to make them authentic, talk about someone you really care about. Maybe it’s your cat or your neighbor or your uncle who’s turning 90. Tell us why you care about them.